The Rise of Interactive Fan Experiences
In the old days, being a fan of someone – whether it be a pop star, an athlete, and actor, or any type of celebrity – felt as if you were admiring someone from a different world entirely. But nowadays, the dawn of social media has made these stars much more reachable. No longer do they feel mysterious and untouchable, but rather more relatable and human through their regular online presence. Even with their challenges, these new technologies have certainly improved the fan experience overall.
Now, as we continue to live in the digital age, the rise of interactive fan experiences has led to the evolution of fan interaction. You’re not just viewing their accounts on social media anymore, you also got a chance to interact with them. Here are some examples of innovative technologies that are livening up the fan experience.
Interactive fan apps
As the name suggests, interactive fan apps are applications where fans can interact with their favourite idols and stars. Some of these apps feature exclusive content and updates from their favourite celebrities that they can comment on, as well as avenues for fan-to-fan interaction.
Perhaps the most well-known interactive fan apps are the K-pop related fan apps such as WeVerse and Bubble. Here, fans can create accounts and subscribe to updates from their top artists, in which they’ll be seeing app-exclusive content. Fans can even post on the app for a chance to have their favourite idols replying to their posts. Certain memberships and features are locked behind a paywall, but the exclusivity and closeness such apps bring make it worth the subscription.
Besides that, the sports industry is also making use of these interactive fan apps through gamified fan platforms. Through applying gamification on apps, fans are immersed in a fun fan environment where they can play for rewards and achievements. Such features can help drive engagement even more while also giving fans incentives to continue using the app.
Interactive streaming platforms
Back when the pandemic forced people to stay at home, most brands and creators relied on interactive streaming platforms to reach their audience and interact with their fans. Now,, many still use streams as a way to share content in the comfort of their own homes. This is why there have been many popular streaming platforms such as Twitch, Facebook Live, TikTok Live, and more still rising in engagement and popularity, despite the end of the pandemic.
Within the Web3 space, there are also opportunities for interactive streaming platforms to be used by brands and creators. In these decentralised streaming platforms, creators have complete control over the content they stream. With less restrictions, Web3 video streaming platforms offer a more authentic and uninterrupted way to interact with fans.
Holographic and augmented reality fan experiences
With holographic and augmented reality technologies, fan experiences are more immersive than ever. You get a chance to interact with your favourite celebrities through a virtual fan zone filled to the brim with interactive games and experiences. Such technologies are used in the sports industry, offering fans a new way to enjoy sports games without the need to fly to a stadium halfway across the world.
One great example of these cool virtual worlds is the Digital Twin Technology, where fans can enter a virtual stadium to watch games, do a stadium tour, and interact with fellow fans. You can do all of this without leaving your home – all you need is an Internet connection. This is just one of many football fan engagement projects in Web3 being spearheaded to further improve the fan experience.
Fan engagement wearables
Fan engagement wearables are another way to engage diehard sports fans. Through a wearable device, fans can stay connected to their favourite sports teams any time, receiving updates in real-time. So no matter where you are in the world, you can feel as if you’re in the game itself, experiencing what your favourite players are experiencing. And the best part of all this is the fact that these technologies are conveniently wearable. You can do your daily tasks while getting updates from these lightweight wearables.
Through various technologies, the line separating fans and celebrities is getting thinner and thinner. While this does come with concerns and necessary precautions, the potential for better fan interactions is within reach. With these technologies as well as a solid Web3 community management plan, the fan experience and interaction can be elevated to new heights.
Learn more about these technologies as well as what an effective community management and fan engagement plan is at No Standing! If you’re a brand or a creator that needs help in driving better fan engagement and interaction, have a chat with us and let’s get started.