Football Fan Engagement on Web3 Platforms
Football fan culture is something that goes hand-in-hand with the game itself – and it’s long been an avenue for passionate fans to engage in their favourite sporting events, sports teams, and star players. Football is no different, especially since it’s a sport watched by 3.5 billion people worldwide, there’s no wonder that it’s called “the world’s game.” With so many fans globally, it’s no surprise that the evolution of digital fan engagement is changing.
With football’s reach and popularity continuing to grow, so has the way football fans engage with the sport. Innovations such as Web3 platforms are changing the way fans talk about football, paving the way for digital fan engagement to evolve, with other technologies such as virtual reality and blockchain in football rising in popularity.
To learn more about how Web3 platforms are innovating new ways for digital fan engagement to evolve, read on below.
Football NFT tokens via ticketing and collectibles
Non-fungible tokens (NFTs) are currently one of the hottest commodities in the online world, and in the world of football and sports, it’s no different. NFTs manifest themselves in sports communities in the form of ticketing and collectibles, with NFT holders receiving all kinds of amazing perks in the process.
NFT ticketing makes ticket transactions for sports events much more secure. Because of blockchain technology, each transaction is transparent and recorded permanently on an immutable ledger. This makes it easier to track the ownership of a ticket. Other NFT tickets also grant perks such as access to one-of-a-kind experiences for the most diehard fans.
Another benefit of NFT tokens in football is the merchandise and collectibles fans can access and own digitally. Avid fans can buy, sell, and trade different kinds of collectibles in the form of NFTs, whether they be trading cards of their favourite players, iconic game highlights, and so much more.
Online sports communities for your favourite teams
While in-person sports communities continue to hold importance in fan engagement, building online communities is another effective way to enhance the sporting experience. With Web3’s decentralisation, fans are more empowered than ever to participate in online discussions and take part in organising fan events for the love of the sport and their favourite teams in an online space. Web3 provides a convenient digital fan engagement platform for fans around the world!
An example of the success of these initiatives is No Standing’s Web3 project with FC Barcelona, where we managed their online sports community by hosting the first streamed football game through Discord! Through a combination of events, exclusive collectibles we managed to gain over 10k new members in the server and a 7% attendance rate of the livestreamed games.
All this goes to show is that through building online communities, giving members a place to engage and voice their opinions, and incentivising participation, you can gain a loyal fan base in this emerging digital space that will have your unwavering support for years to come.
Virtual reality in football
Virtual reality in football is a gamechanger in how fans can experience their favourite sporting events. Augmented reality is also another innovation that can enhance the fan experience, and a combination of both can elevate it to new heights. With such technological advancements, you can immerse yourself in the world of football up close – even if you’re halfway across the globe from where the action happens.
An example of this is the Digital Twin Technology, where replicas of real-world locations are recreated through AR, VR, and 3D technologies. For football fans, such innovations could open up all kinds of unique experiences, including virtual stadium tours, attending your favourite games while at home, and meeting fellow fans from anywhere in the world. Fan engagement is more fun and immersive than ever, engaging with fans far and wide across the globe.
Secure transactions via blockchain in football
With the capabilities of blockchain in football, transactions are much more secure and transparent. Whether it’s buying and selling football NFT tokens or raising donations for fan events,users can rest assured that their assets are safe through a transparent and immutable ledger. Moreover, with the decentralised nature of blockchain in football, fans can oversee the transactions themselves instead of depending on a separate third party.
Furthermore, smart contract technologies exist for handling endorsements, sponsorships, and partnerships between fans, the sports teams, and the athletes themselves. They make transactions quicker and automatic, ensuring immediate and accurate action once certain contract conditions are met. These features help keep transactions safer and more secure on all fronts, enhancing the fan experience in the process.
Through Web3, digital fan engagement is a much more enticing endeavour for football lovers everywhere. Web3 provides them with an immersive avenue to connect with fellow enthusiasts and their favourite sports teams. For the teams and brands themselves, it also offers many opportunities for digital engagement strategies to better connect with fans and reward their support.
Here at No Standing, we provide the technical and creative expertise needed to launch a successful fan engagement campaign through the Web3 world. Contact us now and let’s explore opportunities for better digital fan engagement!