In the era of digital transformation, innovative marketing strategies are paramount to engaging a global audience. Recognizing this, FC Barcelona engaged No Standing to assist in harnessing the capabilities of Discord, to connect with their worldwide fanbase in a new, unique and engaging manner.
Client: FC Barcelona
Paid Digital Advertising & EDMs
PR & Influencer
FC Barcelona, a globally recognised football club, sought to leverage modern digital platforms to further engage and grow their worldwide fan community. The challenge was to create a dedicated online space for fans that promotes open communication, fosters a sense of community, and accommodates the global fanbase with multilingual support. The goal was to launch a new community channel, achieve significant growth and engagement, whilst maintaining a safe and dynamic environment for their global fanbase.
To achieve our goals, we implemented a detailed strategy that involved round-the-clock moderation by a dedicated multilingual team proficient in English, Spanish, and Catalan. We organised various captivating events, competitions, and activities to maintain an active community. Furthermore, we took a proactive approach by actively seeking and integrating feedback from community members to ensure constant enhancement and positive community sentiment.
We received a comprehensive and overwhelmingly positive response to our community initiative. In just the first month, we witnessed extraordinary growth, with over 53k members joining the server and an active user rate of 29.7%. The Discord server rapidly evolved into a vibrant hub for FC Barcelona fans, showcasing high levels of engagement, activity, and community spirit. Despite the large scale of the operation, our team successfully managed the community dynamics, maintaining a healthy and safe environment.